Food Packaging Survey Analysis

Food Packaging Survey Analysis

My research topic: Food Packaging

Target : Ritsumeikan University students

Number of respondents: 25 

(Summary) Ritsumeikan students answered 9 questions regarding food packaging

(Questions and analysis)

#1 

 

 Sweet snacks are very popular among university students in Ritsumeikan, I think this is why in the 711 convenience store at campus, sweet snacks are arranged near the cashier so it's easy for the buyer to just pick up the snacks and purchase it. 

#2

 

Surprisingly, the majority of the respondents for this survey usually purchase packaged food 1-3 times a week which is not that much to what I expected it to be. 17 people from an overall 25 respondents chose this option. 

#3

 

Most of my respondents purchased package food around the month of June so they recently purchased the packaged food before filling the survey. This result is predictable due to the ease of access to convenience stores and meal shops in the OIC campus such as 711 and OIC meal shop.

#4  

The design of the packaging is the element that interests the majority of my respondents. I think that this is why the packaging of food products put a lot of emphasis in the design of the products to attract the customer.

# 5  

 

From a range of 1- 5 where 1 means that it doesn't influence them at all to 5 where it highly influences them, the majority of my respondents chose 4 which means that it influences them to some extent but it doesn't highly influence them because they might have other considerations other than the packaging of the product.



#6

This part is quite surprising because I thought that majority of university students go to the convenience store with their friends and go to the supermarket with their families however my survey showed that the majority tends to purchase packaged food by themselves.

#7 

 

The majority of my respondents purchased packaged food at around lunch time probably as a side dish or dessert to their lunch. 4 and 5 PM are also popular times for Ritsumeikan students to buy packaged food because it is usually the time where most students are finished with their class for that day so they can head to the nearest convenience store to purchase packaged food.

# 8

 

In this section. I gave an open ended question to enable my respondents to express their opinions freely. Generally speaking, most of my respondents who chose supermarket rather than convenience store consider the price in supermarkets to be cheaper than convenience store which is the reason why they chose it. On the other hand, the ease of access to convenience store is the general reason why some of my respondents chose convenience store rather than supermarkets.



# 9

 

Generally, my respondents talk about the design of the packaging and how it is important to attract the customer. This correlates with the purpose of marketing, which is to attract the customers to purchase the product. The majority of my respondents also talk about the importance of packaging design in order to attract the customer so it is very important for a business to create a good packaging design that could attract the customer to purchase the product.

(CONCLUSION) 

In summary, I think that many people already realized that the packaging of products can influence the customer to purchase the product so the manufacturer of the product who wants to target university students must put an emphasis on packaging design. Furthermore, It is surprising for me that most of university students in Ritsumeikan purchase packaged food by themselves so they purchase it solely based on their personal decision and not by peer pressure or peer influence. I think this information would give insights to convenience stores and supermarkets who wants to target university students, especially Ritsumeikan University students.